Google Tag Manager vs Google Analytics Fully Explained (2022) (2023)

Learn how to use gtag.js to track and send custom events with Google Analytics 4, and get answers from other Stack Overflow users.
[GA4] Configure Google Analytics 4 tags in Google Tag Manager Tag Manager Help
These are the top 5 must-know techniques for Google Tag Manager: Data Layer. Data Layer Push. Query Selector Method. Google Tag Manager Object. Immediately-Invoked Function Expression. 1. Data Layer. Let's start with a straightforward but powerful command to access the Data Layer.
Google Tag Manager Definition, Difference, Uses, Tracking 2021

Go to Tags > New > Google Analytics > Google Analytics: GA4 Event in Google Tag Manager. Enter the following settings: Enter the event name as sign_up (because it is a recommended event by Google) Let's send the newly created variable back to GA4, along with the sign_up event. Expand Event parameters and Add Row.
Google Tag Manager Tag Managers Integration · Segment

To learn how to set up an event for gtag.js or Google Tag Manager, see Set up events. Universal Analytics events.. To send a Universal Analytics event in Google Tag Manager, you need two components: A Google Analytics: Universal Analytics tag; A trigger that will cause the tag to fire.
Form event tracking with Google Tag Manager
Julius Fedorovicius is the founder of Analytics Mania and GTM/GA4 communities on Facebook.Also, he is one of the top Google Tag Manager / Google Analytics 4 practitioners in the world. Julius has been actively publishing articles on analyticsmania.com, a blog that helps hundreds of thousands of marketers/analysts every month and that has been featured on widely known websites like moz.com.
Google Tag ManagerTutorial Teil 2 Advance Metrics

I created a new "custom html" tag in Tag Manager. Then I added the analytics.js code below and set the tag to fire on page load. This allowed me to use the existing ga calls in my code to fire custom events rather than re-writing all of my events to work with Universal Analytics through the dataLayer as the other answer suggested.. Google Analytics -->